JAPAN NOW
Helping Your Business with Japan


RESEARCH・CONNECT・DEVELOP
industry trends
Japanese Secondhand Fashion Expands Across Asia

Japanese apparel and reuse companies are accelerating their expansion across Asia as demand for sustainable fashion continues to grow. Rather than competing solely on price, they are leveraging the reputation of "Used in Japan" products—well-maintained secondhand clothing known for their quality, authenticity, and careful inspection.



lifestyle
Heat Is Redefining Work in Japan

Japan's summer is no longer just uncomfortable—it is becoming a business challenge. Rising temperatures and humidity are forcing companies to rethink how work is organized, as climate change increasingly affects productivity, employee health, and economic performance.