JAPAN NOW
Helping Your Business with Japan


RESEARCH・CONNECT・DEVELOP
industry trends
Staying Hydrated in Japan’s Summer Heat Requires Choosing the Right Drink

As Japan faces increasingly intense summer heat, staying hydrated has become an essential part of everyday life. Yet drinking large amounts of sports drinks and other sugary beverages in the name of preventing heatstroke may sometimes have the opposite effect.



lifestyle
Night Golf Gains Popularity in Japan as Players Seek Relief from Summer Heat

As Japan faces increasingly intense summer heat, more golfers are turning to the cooler hours of the evening. “Night golf,” which allows players to tee off from late afternoon into the evening, is attracting growing interest, particularly among younger golfers.



Interview
Where We Spend One-Third of Our Lives

What do you look for when choosing a bed or mattress? Firmness or softness? Comfort, price, brand or design? Many of us have probably tried lying on different mattresses in a store, comparing how they feel: “This one supports my lower back better,” or “That one feels slightly softer.”